If your company is going to place ads or content on third-party websites, you’ll need a way to work out how effective those campaigns have been. Tagging your advertising links correctly is one simplest ways to flesh out your GA4 reporting with actionable data
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Anyone who has ever spoken to a digital marketing agency or consultant about setting up marketing tracking on a website will tell you that a tool like Google Tag Manager (GTM) was central to the conversation. So what is Google Tag Manager, why do so many digital marketers recommend it, and is it the right choice for your company?
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One of the most common questions we hear being asked with regard to SEO content is “is blogging still a thing?” I’m not referring to blogging as a career or side hustle, but as a strategy for improving a website’s appearance in search results.
In this post I’ll explain our current view on blogging for SEO purposes.
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Website schema is a type of structured data that you can add to your website’s HTML code that helps search engines and AI tools better understand the content on your pages. It organises the information into a more machine-readable format, giving search engines more specific context when they analyse your pages.
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Getting people to click on your ads is one thing. Getting them to stick around and take action is another. That’s where your landing page does the heavy lifting.
You can have the best ad strategy in the world, but if the page it leads to isn’t clear, fast, and focused then your money is going down the drain.
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The online advertising landscape is constantly shifting, and with the rise of AI in search results, particularly the introduction of AI Overviews, many companies are finding their traditional digital marketing strategies challenged. It’s a significant shift, and understanding how to respond is crucial for continued online visibility and growth.
While AI brings incredible advancements, it also presents a unique set of hurdles for companies vying for customer attention. This shift isn’t about abandoning existing digital marketing tools. It’s about adapting them and recognising the increasingly vital role of channels such as pay-per-click (PPC) marketing.
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Have you ever wondered if artificial intelligence spells the end for traditional digital marketing strategy? Let’s be honest, there’s a lot of buzz these days about AI trends in digital marketing. You might find yourself asking: “Are these developments practical for our company, or just hype?” The good news is that even if you’re not a tech giant, you can still leverage the power of AI to sharpen your online presence and connect with customers more effectively. In this post, we’ll explore how AI is reshaping digital marketing, what it means for your SEO strategy, and how you can make the most of these evolving tools.
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If you look at the date that this post was published, it would be fair to assume that we just got started. Well, not quite.
Auspire was registered as an Australian company in 2003. But recently we decided to start fresh, wiping out all previous content from our blog and social media accounts, and building a brand-new website. This website!
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