Auspirisms & Such

News, thoughts and commentary on the digital marketing state-of-play.
Google Analytics 4 (GA4) DebugView

Google Analytics 4 is Almost (Forced) Upon Us

Users of Google’s free Universal Analytics (UA) tool will finally be forced to make the switch to Google Analytics 4 (GA4) by July 1st this year. For many, this will be a period of uncertainty. The new configuration, reports, data models, and the unavoidable learning curve that needs be traversed to make sense of any of it may quickly become a headache for casual users.

We have been running GA4 accounts in parallel with the UA version for each of our clients for some time now. Much like everyone else, we often found ourselves consulting the documentation and various forums as we worked out how best to implement the new version on a case-by-case basis.
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Fresh Auspire Website

A Hard Reset, A Fresh Start

If you look at the date that this post was published, it would be fair to assume that we just got started. Well, not quite.

Auspire was registered as an Australian company in 2003. But recently we decided to start fresh, wiping out all previous content from our blog and social media accounts, and building a brand-new website. This website!
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