Professional PPC Ad Management.
We press PPC ad platforms and their nuances for every advantage.
Auspire pay-per-click account managers are experts with these systems.
Iterative Campaign Improvement
We constantly adapt our PPC campaign management strategy for maximum efficiency within your budget.
Advanced Targeting
Every available method will be applied for targeting your ads to the people most likely to convert into a customer.
Leverage Audiences
We’ll augment your PPC campaigns further by using Google Analytics audiences for optimal targeting and bidding.
Managed by Humans.
When we manage your pay-per-click marketing, an actual human oversees your campaigns daily. We don’t leave AI and ‘automatically applied optimisation’ to run amok with your accounts.
We have seen first-hand how poorly aligned the PPC platform’s suggestions are with client goals. These platforms often place themselves first and seek only to increase your ad spend, regardless of how effective it is for your business.
When an Auspire PPC specialist creates and manages your pay-per-click campaigns, you can be sure we will place your interests front and centre.
All Big PPC Platforms Covered.
We manage PPC accounts across the biggest players in the industry.
Google Ads (inc. YouTube), Microsoft Ads & Social Media Advertising.
Google Ads specialists.
We spend more time managing Google Ads accounts per month than on any other service. Most of these clients have been with us for many years.
Microsoft Ads (Bing).
While not as big as Google, Microsoft/Bing Ads can be well worth integrating into your PPC advertising strategy. We are also experienced Microsoft Advertising managers.
Social Media Marketing.
Social media services like Facebook, Instagram, LinkedIn, Twitter, Etc., offer paid advertising products. So we’ve got these covered too.
Get PPC Experts On Your Side.
Want to ensure that the best tactics & techniques are
at work on your PPC campaigns? Get in touch with us.
Do you need PPC advertising?
Search results pages are congested. So how you you going to get noticed?
If you are relying on people to scroll through pages of search results, you’re done.
Is PPC advertising worth it?
With the rise of AI generated responses being injected at the top of search results, PPC advertising, such as Google Ads, has never been more crucial. PPC ads are the best way to compete with these AI responses since they appear in the same part of the search results page.
PPC advertising is worth it because people are impatient. They no longer scroll to the bottom of the search results on page 1, let alone the other pages. If well targeted, the ROI from pay-per-click ads should speak for itself.
Should I do SEO or PPC?
If we had to choose between SEO and PPC to give us the best chance at converting visitors into clients, we’d pick PPC. SEO traffic is always worth pursuing, but PPC ads allow our clients to jump the queue and appear front and centre, right when people are ready to convert. In reality, there is no need to wonder “what’s better, SEO or PPC?”. Do both.
Either way, if yours is a serious company with a reasonable advertising budget available, you simply cannot ignore the opportunity that pay-per-click advertising affords.
Does PPC increase SEO ranking?
Absolutely not. However, employing SEO best practices across your website can potentially improve your PPC landing page experience and ad relevancy, depending on where your ads are linked to.
Do you need a PPC manager?
Unless you have an in-house PPC management specialist, hiring an external agency such as Auspire is a wise choice. There are a lot of quirks to pay-per-click account management and experience plays a huge role in being cost effective.
If you compare Google Ads with Bing Ads, for example, they appear fairly similar at first glance. But once you dive in and begin managing live campaigns, the implementation can be quite different. Having someone highly experienced in pay-per-click campaign strategy, as well as implementation, is the difference between companies who maximise ad spend value and those that struggle.
What should my ad spend be?
While anyone can create a basic ads account on any of the major search and social media platforms offering paid advertising, your ad budget needs to be high enough to justify hiring an expert ad manager. For example, we manage Google Ads accounts that spend more than $10,000 per month in ad costs. We need to charge a management fee, so be sure that is considered too.
Typically, you pay for your ad spend directly to the platform you are advertising with (Google, Facebook, Bing, etc.). The account management fee is paid directly to us, one month in advance.
Can I just pay for some account advice?
We don’t offer any sort of auditing service for PPC accounts. We either manage the account entirely on an ongoing basis or not at all. This ensures there are no strategy issues, errors, double handling, etc.
Ready to discuss account management?
Get in contact with us to start our conversation.
We look forward to driving better results for you.